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Are you looking to step up your marketing game? If so, it's crucial to understand the importance of a solid marketing strategy. This article, based on resources from SCORE Central Virginia, explores key components of an effective marketing strategy, common challenges, and how to overcome them.

Nothing in business stays the same. That applies to everything from changes in consumer behavior, executing business growth strategies, implementing innovative technologies, and employee benefit expectations  — but it also pertains to leadership styles as well.

“We are negotiating all the time.  In fact, any time you are toe to toe, kneecap to kneecap, belly button to belly button with another individual, you’re negotiating.” --Roger Dawson

Welcome to 2024.  With it, it brings possibilities, challenges, opportunities, choices and yes, inevitably, STRESS you didn’t see coming.  It happens to all of us despite how prepared we think we are.  So here you are … what next?  If there a new direction I should consider taking my business?  What new services or new products should I implement?  All of this narrative can make you freeze in your tracks.  You get overwhelmed and the thought of making any changes puts you right into doing the same ole, same ole and procrastination.  “I’ll

The Corporate Transparency Act (CTA), enacted in 2021 to curb illicit finance, requires many companies doing business in the United States to report information about the individuals who ultimately own or control them.

I got an email reminder the other day about my article deadline and wondered how I was going to fit it in with an incredibly busy time at work and so many other commitments with Chamber awards ceremonies, holiday gatherings with clients and the like.  I had the idea of what I wanted to write about, but zero time to research.  That is when I remembered my colleague and friend Kathy Bardins wrote an article titled “To AI or Not to AI” back in September.

Sometimes even the most detailed plans wind up costing business owners more than they had anticipated. Particularly for service providers contemplating a new client or expanded project, it can be challenging to account for every nuance when finalizing a cost proposal.

Forget a one-size-fits-all approach! Marketing to B2B and B2C businesses is like navigating two distinct landscapes, each demanding its own map and compass. In the B2B arena, logic reigns supreme, with complex buying journeys and rational decision-making demanding data-driven strategies and targeted messaging. B2C, on the other hand, is an emotional dance, where brand storytelling and tugging at heartstrings hold the key to unlocking customer loyalty. So, buckle up as we delve into the fascinating world of B2B vs.